Christmas, or literally “Christ’s Mass” began as a celebration of the birth of Jesus Christ. Today, for Christians around the world it is still one of the most important days on the Christian Calendar, however – for the secular amongst us it is also an important holiday.
Many celebrate Christmas as a season of giving, a time of good will towards others when we get together with family, renew the bonds of friendship and also a time that inspires us to do better towards others and make promises to ourselves for the coming year.
According to Wikipedia, “The Christmas season is celebrated in different ways around the world, varying by country and region. Elements common to many areas of the world include the lighting of Christmas trees, the hanging of wreaths, Christmas stockings, candy canes, and the creation of Nativity scenes depicting the birth of Jesus Christ”.
As a season of goodwill on earth, and a time when we look towards family & friends, other common traditions include the sending of Christmas cards, the exchange of Christmastime greetings, and of course, the giving and receiving of presents.
Many malls and shopping centres will run promotions during Christmas as a time to draw customers to shop with them. Many of these promotions are intended to drive incremental spend – by offering customised gifts based on a dollar amount spent at the mall. For example – there may be a series of customised collectible umbrellas that the mall gives free, on the basis of one for every $50 spent. Or other promotions that work well as branded gifts from the mall are things like collectible plush toys that feature mall branding.
The December period is often also a time when companies celebrate with their staff and reward their hard work through the year with a Dinner and Dance. Oftentimes the organising committee will arrange this based on a theme with a door gift that matches the theme, or simply mass gifts. Some of the more popular gifts that we have seen customised for year end D&D celebrations have included company branded jackets, t-shirts, customised thumbdrives, company branded powerbanks and mugs with corporate logo or slogans.
The end of the year is a time that you also want to thank and “show love to” your customers can clients. Exactly what you do, and how you do this will depend on the nature of your business, and the value that each client brings to your company. For mass consumer brands, many with a loyalty club will send out custom printed Christmas Cards, others will create a “members collectible premium” (something that Precious Thots does very well) that is unique to brand, and custom made only for them. This is where a great Corporate Gifts Consultancy comes in – they will work with you to create something special and unique, a company gift that reflects your branding, and will be loved by your customers