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When giving Corporate Gifts, two key things to keep in mind are:
Who are you talking to?
What do you want to achieve?
With this cute custom printed teddy, DHL wanted to thank the admin staff that make the decision on which courier to use. And they wanted to build positive mindshare in the process. Knowing that the item was going to a predominantly female audience, a cute, custom made soft toy seemed the obvious choice.
A similar desktop item made by DHL as a memorable corporate premium was their Kit Set plane – and a local super market chain got into the act with a cool corporate gift as well.
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